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Brighton Orient’s recent web launch party was so successful that company founder and couture designer Maayan Aviram is already planning another glittering gala evening.
“It was hard work, but I can’t wait until the next party” said Maayan, glowing at the end of the star-studded event at The Terraces, on the seafront in Brighton. “All our friends came for a wonderful seated dinner, and then I was thrilled that stars like Natacha Atlas, Hilde and Angela Wooi, all of whom we dress, made special appearances.
“Though I say so myself, they looked totally gorgeous!”
Maayan, who travels to Egypt four times a year to work on her own astonishingly original couture costumes and to collaborate with top designers, added: “The party was to launch our website, which I am proud to say is now up and running. “
“I have an absolutely vast selection of top designer costumes in the salon, not to mention all the accessories, and this means that dancers all over the world will now be able to access our collection.”
Maayan founded Brighton Orient in 2000 with a mission to house the world’s most extensive range of designer dance costumes. She has built her reputation on a stringent quest for quality and works on an individual basis with every customer, whether they are professional or a beginning dancer.
“The right costume really lifts a dance,” she explained. “The fit has to be perfect, and I always have an expert seamstress on hand. But it’s vital for a costumier such as myself to tune into a dancer’s personality, her style, her vision and her dreams, to make sure that what she wears is integral to her in both body and spirit.
“No matter what the customer is buying, whether it’s a full costume or some carefully chosen accessories, we begin with a cup of tea and discuss her performance goals while getting to know each other. I endeavour to lift the perfect costume off the rack or create one from scratch if this is required.”
Maayan, who is an experienced dancer herself, was inspired by the excitement of Saturday’s party crowd when models paraded her couture costumes in an impromtue fashion show.
“It would be very exciting to create a major fashion event,” she mused, sipping on a glass of champagne while legendary world/belly/fusion DJ Hami of Transglobal Underground kept her guests firmly on the dance floor. “I’d love to work my next couture collection on the catwalk.”
Watch this space…